How to Find Trending Hashtags for Your Instagram Niche

: A Step-by-Step Guide

Hashtags are a powerful tool for Instagram growth, helping you reach a wider audience and connect with users interested in your niche. But finding the right trending hashtags can be tricky, especially if you want to stay relevant and stand out. This guide walks you through the essential steps to discover trending hashtags tailored specifically to your Instagram niche—whether you’re a beginner or a social media enthusiast eager to optimize your strategy.

Materials and tools Needed

Material/Tool	Purpose	Free/Paid
Instagram App or Website	Search hashtags, analyze competitor posts, explore trends	Free
Hashtag Research Tools (e.g., Hashtagify, All Hashtag, RiteTag)	Discover trending and related hashtags in your niche	Free / paid options
Google Trends	Analyze trending topics and hashtags outside Instagram	Free
Excel/Google Sheets (Optional)	Organize and track hashtag performance	Free

Step-by-Step Guide to finding trending Hashtags for Your Instagram Niche

Step 1: Define Your Instagram Niche Clearly

Before hunting for trending hashtags, be clear about your niche.knowing your audience and content focus—whether it’s fitness, travel, fashion, or tech—helps narrow down relevant hashtags. A clearly defined niche improves the quality and relevance of hashtags, ensuring your posts reach interested viewers.

Step 2: Use instagram’s Search and Explore features

1. Open the Instagram app or website.
2. Tap the magnifying glass (Explore tab) and enter keywords related to your niche.
3. Select the “Tags” tab to see a list of hashtags related to your keyword.
4. Check the number of posts associated with each hashtag to gauge popularity and trending status.
5. Tap on promising hashtags to view current top and recent posts for relevance and content ideas.

Step 3: Analyze Competitors and Influencers

1. Identify popular accounts and influencers in your niche.
2. Review the hashtags they frequently use, paying attention to those linked with high engagement.
3. Create a list of these hashtags for further evaluation.

• Tip: Don’t just copy hashtags blindly—choose ones that truly align with your content.

Step 4: Utilize Hashtag Research Tools

1. Visit dedicated hashtag research websites or apps like Hashtagify, All Hashtag, or RiteTag.
2. Enter a seed keyword related to your niche to discover trending, top-performing, and related hashtags.
3. Analyze hashtag metrics such as popularity score, recent popularity trends, and competition level.
4. Download or save lists of relevant trending hashtags.

These tools frequently enough provide insights not available through Instagram’s native search, such as international trends and hashtag performance history.

Step 5: Track Trending Topics with Google Trends

1. Go to Google Trends (trends.google.com).
2. Enter niche-related keywords to see their search popularity and emerging trends.
3. Identify seasonal spikes or new topics gaining traction.
4. Use these insights to inform your hashtag choices or create timely content around trending topics.

Tips & Best Practices for Using Trending Hashtags

• Combine popular hashtags with niche-specific and less competitive ones to maximize reach and engagement.
• Regularly update your hashtag list to stay aligned with emerging trends and audience interests.
• Avoid banned or spammy hashtags to prevent reduced visibility or account penalties.
• Limit hashtags to 10-20 per post based on engagement research—quality beats quantity.
• Use Instagram’s “Saved” feature to organize hashtag groups for different types of posts.

Optional: Organize Hashtags with a Constant Tracking Table

Hashtag	Posts Count	Competition Level	Trend (Rising/Stable/Falling)	notes
#FitnessTips	2.1M	Medium	Rising	good for workout advice posts
#TravelGoals	500K	Low	Stable	Less competitive, great for travel bloggers
#TechInnovation	1.8M	High	Rising	Best for new gadget launches

tracking this data regularly helps refine your hashtag strategy and maintain relevance.

Conclusion

Finding trending hashtags for your Instagram niche doesn’t have to be overwhelming. By defining your niche, using Instagram’s own tools, analyzing competitors, and leveraging hashtag research platforms, you can uncover hashtags that enhance your visibility and grow your Instagram audience effectively. Remember to monitor trends continuously and adjust your strategy to stay ahead. With consistent effort and smart hashtag usage, your Instagram profile can gain the traction it deserves in 2024 and beyond.