How to Do Competitor Keyword Research on Instagram

: A Guide for GitHub Tech Enthusiasts

If⁢ you are ⁤a⁣ developer or ‌a tech⁣ enthusiast sharing your github projects on Instagram, knowing the right keywords and hashtags is essential for maximizing your ‍reach and engagement. Competitor keyword research on⁣ Instagram helps you understand which keywords your rivals use to attract attention and how you can optimize your posts to compete effectively. This guide walks you through a clear, step-by-step approach to uncover the​ most impactful⁣ keywords on Instagram relevant to your niche.

Materials and Tools Needed for Competitor Keyword Research on Instagram

Tool/Material	description	Purpose
Instagram Account	Active Instagram profile	Access⁢ competitor profiles and hashtags
Keyword Research Tools	Third-party tools like Keyword Tool, Later Hashtag Generator, or RivMedia	Discover relevant keywords and hashtags
Spreadsheet Software	Google⁤ Sheets, Excel,⁢ or ‍similar	Organize and analyze keyword‍ data
Instagram Analytics Tools	Instagram Insights or third-party apps like iconosquare	Measure engagement and keyword effectiveness
Browser	Chrome, Firefox,‍ Safari, etc.	Browse Instagram and competitor profiles

Step-by-Step Guide: How to Conduct Competitor⁢ Keyword Research on Instagram

Step 1: Identify your Main Competitors

1. Search instagram for popular GitHub or tech project hashtags like #GitHubProjects,#OpenSource,or #techcommunity.
2. Make a list of 5-10 active Instagram accounts posting ​content similar to your niche.
3. Focus on accounts with high‍ engagement rates and follower counts relevant ‌to your goals.

Step⁣ 2: Analyze Competitor Profiles

1. Visit each competitor’s Instagram feed and take note of the hashtags and captions they use.
2. Identify common keywords and hashtags that appear frequently across⁤ multiple profiles.
3. Pay ‌attention to both branded hashtags (e.g., #GitHubTips) and generic ones (e.g., #Programming).

Step 3: Use Instagram’s Native Search Features

1. Type‍ keywords⁣ or hashtags found in competitor profiles into Instagram’s search bar.
2. Explore related keywords and hashtags ‌suggested by Instagram in the search dropdown.
3. Check the “Top” and “Recent” tabs to assess⁢ popular posts under these keywords.

Step 4: Leverage Third-Party ⁢Keyword Tools

1. Input competitor‌ keywords or ⁣hashtags into tools like Keyword Tool or Later to generate additional keyword‍ suggestions.
2. Export keyword lists⁢ and metrics (search volume, competition level) ‍into your spreadsheet.
3. Filter keywords based ‍on relevancy and engagement potential.

Step 5: Organize ‌and Prioritize Keywords

1. Use spreadsheet⁣ software ⁤to categorize keywords (e.g.,branded,generic,niche-specific).
2. Assign priority ​levels based on frequency of use by competitors and engagement data.
3. Create a ⁢shortlist of 15-20 high-impact keywords/hashtags to test in​ your posts.

step 6: Test Keywords in Your⁢ Instagram Posts

1. Integrate the shortlisted keywords naturally ⁢in your post‌ captions and comments.
2. Use a⁢ mix of high-competition and niche keywords to‍ maximize reach.
3. Track post performance via Instagram Analytics or tools like Iconosquare to⁣ identify which keywords drive better engagement.

Step 7: Refine Over Time

1. Continuously monitor competitor profiles for new keyword trends.
2. Update your keyword list monthly to stay current with Instagram’s evolving landscape.
3. Adjust ‌your hashtag strategy based on performance metrics and industry changes.

Additional Tips and Best Practices

• Balance Keywords: Use ‍a ⁤variety of popular and niche keywords to avoid being lost in the crowd.
• Engage Actively: Liking, commenting, and following competitors can provide insights and boost your visibility.
• Avoid Overstuffing: Instagram penalizes posts with excessive ⁢hashtags — keep it relevant and⁤ limited to 10-15 per post.
• Use Instagram Stories and Reels: Keywords in‌ captions and stickers on‌ stories can improve discoverability.
• Localize Hashtags: If your project targets a specific geography,include location-based ‌keywords.

Sample Keyword Tracking Table

Keyword/Hashtag	Competitor Usage Frequency	Estimated Reach	priority ‍Level
#GitHubProjects	8/10 Competitors	High (1M+ posts)	High
#OpenSource	7/10 Competitors	High (2M+ posts)	High
#PythonDev	4/10 Competitors	Medium (500K+ posts)	Medium
#CodeNewbie	3/10 Competitors	Low (200K+ posts)	Low

Conclusion

Competitor ‍keyword research on Instagram is​ a powerful strategy ​for expanding​ your GitHub project’s reach in‍ the ‍tech‍ community. By carefully identifying competitor keywords, analyzing their use, and​ testing your own targeted keywords, you can‍ improve your post ‌visibility and engagement. Make keyword research a continuous‍ part of your Instagram marketing approach to stay ahead in the competitive‍ landscape. Start exploring today,and watch your tech projects gain the attention they deserve!