The Top SEO Rules to Remember When Writing Marketing Content

According to WEBRIS founder Ryan Stewart, he stopped selling SEO services because no one needs them anymore. He says that what people need is good marketing content. However, SEO still plays a big role, but the game has changed and these tips are what you should follow instead of collecting backlinks and guest posting.

Consider Sponsored Posts

Sponsored posts are different from guest posts or link placement posts because they don’t have any do-follow links and they cost a lot more than PBN link builders. Essentially, you are just advertising and you don’t get link juice from the link. However, the benefits may outweigh the costs.


For one thing, Google won’t penalize you. Second, you get more traffic if you market the post the right way. Lastly, your content will be shared with more than 1000 people which gives you a 10% chance of click-throughs, thereby beginning your sales funnel - the interest part.

Register Your Business and Your Satellite Offices

If you serve people locally, it’s best to focus on your Google Business profile. When people search for items, locations, activities, Google shows the maps result rather than websites. You can optimize your Google Business profile by posting daily, verifying your business, and asking customers to leave reviews there rather on your social profiles.

Learn Rich Snippet Codes

When asking search engine questions, particularly Google, the answer comes in the form of snippets. The unfortunate factor, however, is that click-through rates are lower because the answer is already on the screen. If you want people to click through, add a phrase with a call-to-action to read more to learn more about the answer.

Disavow Useless Links

If someone from the plumbing industry linked to your mattress website, disavow that link because Google might see it as a form of link buying or PBN networking. Google wants you to be linked to relevant sites and while it may be valuable, it’s not worth getting a penalty and losing all your existing link juice.

Be Part of Reviews

Audiences don’t look at websites one by one to check each product. They compare brands. Rather than focus on making your brand compete with huge names, which is practically impossible with SEO, you should try to get reviewed by reputable sites. Make sure that you don’t pay for good reviews. Let them be honest and you will get the traffic you need so the readers can check your other products and services.

Be on Review Sites

The difference here is that you are in a directory, rather than a list concocted by a review blogger. Some people go directly to sites like Yelp, The Knot, and more to see reviews in specific industries. The surprising thing is that Google now shows those results first rather than sites.


Basically, the way to go in terms of SEO is to boost the quality of your content and to ensure that the information you have is in line with the questions and keywords people are searching for. To end this article, here are some examples of what you can do with keywords:

• Best of - Add Your Site to a Review Site
• Nearest - Update your location on SERP maps.
• Images - Be on Pinterest, Tumblr, Flickr, Pixabay, and more photography-centric sites.
• Title Text - Label all your titles so SERPs know that your content writing, images, and headings are relevant to the readers’ needs.

Stop buying links. When you get caught, you will lose more than your ranking. You may lose your business as well.

Lori Jones is a professional writer and a contributor to Studicus. Lori has a big experience working with CRM platforms, creating content strategies and launching websites for many renowned companies.